Strategic UX leader and executive partner.
I’m Gary Joseph, with 14+ years of experience directing user-centered design strategies for complex enterprise applications across the logistics, telecom, and e-commerce sectors. I specialize in bridging mixed-methods research (SUS, SUMI, usability testing, competitor analysis) with business goals to build scalable, revenue-driving digital ecosystems.
Throughout my career, I’ve led end-to-end execution, from information architecture, wireframing, and interactive prototyping to design system governance. As a design leader, I excel at mentoring teams, establishing cost-saving ResearchOps (like building in-house participant panels), and partnering with cross-functional stakeholders to accelerate product delivery.

- Based inChennai, Tamil Nadu, India
- EducationM.Sc Psychology + B.C.A
- Daily toolsFigma, Adobe XD, HTML/CSS
- AvailabilityOpen to full-time
What I bring to the table
UX strategy & leadership
- Stakeholder engagement
- Cross-functional alignment
- Team mentorship
- Design decision defense
- Resource allocation
UX research & analysis
- Desk research
- Persona mapping
- Usability walkthroughs
- SUS surveys
- Executive presentation
Interaction & visual design
- Information architecture
- Lo/hi-fi wireframing
- Interactive prototyping
- UI mockups
- Design systems
Front-end execution
- HTML5 & CSS3
- Semantic web
- Responsive frameworks
- Bootstrap
- Production-ready UI
Leadership philosophy and impact
People managed
Led UI/UX designers and researchers at Expeditors International.
Users researched
Orchestrated a large-scale SUS survey to set a usability baseline.
Active users
Mixed-method research uncovering friction across active product users.
Practitioner track
From junior web designer to strategic UX lead across 7 companies.
Design integrity
I defend data-driven design decisions with research-backed rationale. Design choices get challenged respectfully, and changed only when evidence warrants it.
Mentorship & growth
I invest in my team’s craft by running design critiques, creating space for experimentation, and helping each designer find their own design voice.
Stakeholder alignment
I present UX research findings to executive audiences in language that connects design decisions to business outcomes: revenue, retention, satisfaction.
Tools I work with
- Figma
- HTML/CSS
- Bootstrap
- Sketch
- InVision
- SurveyMonkey
- Git
- SVN
- Magento
- BigCommerce
- Adobe Photoshop
- Material Design
14 years of deliberate practice
From junior web designer to strategic UX lead across 7 companies.
- May 2022 – Jun 2026
UX Designer II
- Directed end-to-end UX strategy for customer-facing applications, managing a team of 3 UI/UX designers and researchers.
- Led high-level stakeholder engagement, presenting research analysis and defending data-driven design decisions to secure alignment on critical product roadmaps.
- Orchestrated a large-scale SUS survey via SurveyMonkey targeting 10,000+ users to establish a definitive usability baseline.
- Spearheaded mixed-method research (desk research, persona validation, usability walkthroughs) uncovering friction for 40k+ active users.
- Sep 2020 – May 2022
Senior UI/UX Designer
- Conducted competitor analysis, empathy mapping, and user flows; shared findings via InVision Boards and customer journey maps for client collaboration.
- Synthesized research through card sorting and team discussions to align on project strategy.
- Executed the end-to-end pipeline from wireframes and hi-fi mockups through to front-end development.
- Sep 2018 – May 2020
Senior UI/UX Designer
- Customized themes for ecommerce platforms including Magento and BigCommerce.
- Worked with Sketch and version control tools (Git, SVN).
- Nov 2016 – Aug 2018
Senior Web Designer
Openwave Computing Services Pvt Ltd- Designed mobile-first responsive websites using Adobe Photoshop, HTML5, CSS3, and Bootstrap 4.
- Produced Android application UI following Material Design principles.
- Jul 2014 – Oct 2016
Web Designer
Easy Link India Dot Com ServicesWeb design and front-end design.
- Mar 2013 – Mar 2014
Web Designer
weknow.comWeb design and front-end design.
- Sep 2011 – Dec 2012
Web Designer
Trinity Hub ServicesWeb design and front-end design.
Academic background
M.Sc Psychology
University of Madras (Distance), Chennai, 2024
B.C.A, Computer Application
University of Madras (Distance), Chennai, 2015
Credentials
Design Fundamentals
NID’s Online Design Education (NODE), 2020
Certification in Web Designing
Image Multimedia, Anna Nagar, Chennai, 2011