Strategic UX leader and executive partner.

I’m Gary Joseph, with 14+ years of experience directing user-centered design strategies for complex enterprise applications across the logistics, telecom, and e-commerce sectors. I specialize in bridging mixed-methods research (SUS, SUMI, usability testing, competitor analysis) with business goals to build scalable, revenue-driving digital ecosystems.

Throughout my career, I’ve led end-to-end execution, from information architecture, wireframing, and interactive prototyping to design system governance. As a design leader, I excel at mentoring teams, establishing cost-saving ResearchOps (like building in-house participant panels), and partnering with cross-functional stakeholders to accelerate product delivery.

Portrait of Gary Joseph, wearing a grey waistcoat and pink shirt
  • Based inChennai, Tamil Nadu, India
  • EducationM.Sc Psychology + B.C.A
  • Daily toolsFigma, Adobe XD, HTML/CSS
  • AvailabilityOpen to full-time

What I bring to the table

UX strategy & leadership

  • Stakeholder engagement
  • Cross-functional alignment
  • Team mentorship
  • Design decision defense
  • Resource allocation

UX research & analysis

  • Desk research
  • Persona mapping
  • Usability walkthroughs
  • SUS surveys
  • Executive presentation

Interaction & visual design

  • Information architecture
  • Lo/hi-fi wireframing
  • Interactive prototyping
  • UI mockups
  • Design systems

Front-end execution

  • HTML5 & CSS3
  • Semantic web
  • Responsive frameworks
  • Bootstrap
  • Production-ready UI

Leadership philosophy and impact

3

People managed

Led UI/UX designers and researchers at Expeditors International.

10k+

Users researched

Orchestrated a large-scale SUS survey to set a usability baseline.

40k+

Active users

Mixed-method research uncovering friction across active product users.

14+ yrs

Practitioner track

From junior web designer to strategic UX lead across 7 companies.

Design integrity

I defend data-driven design decisions with research-backed rationale. Design choices get challenged respectfully, and changed only when evidence warrants it.

Mentorship & growth

I invest in my team’s craft by running design critiques, creating space for experimentation, and helping each designer find their own design voice.

Stakeholder alignment

I present UX research findings to executive audiences in language that connects design decisions to business outcomes: revenue, retention, satisfaction.

Tools I work with

  • Figma
  • HTML/CSS
  • Bootstrap
  • Sketch
  • InVision
  • SurveyMonkey
  • Git
  • SVN
  • Magento
  • BigCommerce
  • Adobe Photoshop
  • Material Design

14 years of deliberate practice

From junior web designer to strategic UX lead across 7 companies.

  1. May 2022 – Jun 2026

    UX Designer II

    • Directed end-to-end UX strategy for customer-facing applications, managing a team of 3 UI/UX designers and researchers.
    • Led high-level stakeholder engagement, presenting research analysis and defending data-driven design decisions to secure alignment on critical product roadmaps.
    • Orchestrated a large-scale SUS survey via SurveyMonkey targeting 10,000+ users to establish a definitive usability baseline.
    • Spearheaded mixed-method research (desk research, persona validation, usability walkthroughs) uncovering friction for 40k+ active users.
  2. Sep 2020 – May 2022

    Senior UI/UX Designer

    • Conducted competitor analysis, empathy mapping, and user flows; shared findings via InVision Boards and customer journey maps for client collaboration.
    • Synthesized research through card sorting and team discussions to align on project strategy.
    • Executed the end-to-end pipeline from wireframes and hi-fi mockups through to front-end development.
  3. Sep 2018 – May 2020

    Senior UI/UX Designer

    • Customized themes for ecommerce platforms including Magento and BigCommerce.
    • Worked with Sketch and version control tools (Git, SVN).
  4. Nov 2016 – Aug 2018

    Senior Web Designer

    Openwave Computing Services Pvt Ltd
    • Designed mobile-first responsive websites using Adobe Photoshop, HTML5, CSS3, and Bootstrap 4.
    • Produced Android application UI following Material Design principles.
  5. Jul 2014 – Oct 2016

    Web Designer

    Easy Link India Dot Com Services

    Web design and front-end design.

  6. Mar 2013 – Mar 2014

    Web Designer

    weknow.com

    Web design and front-end design.

  7. Sep 2011 – Dec 2012

    Web Designer

    Trinity Hub Services

    Web design and front-end design.

Academic background

M.Sc Psychology

University of Madras (Distance), Chennai, 2024

B.C.A, Computer Application

University of Madras (Distance), Chennai, 2015

Credentials

Design Fundamentals

NID’s Online Design Education (NODE), 2020

Certification in Web Designing

Image Multimedia, Anna Nagar, Chennai, 2011