My UX process

A research-led, iterative process that starts with understanding people, not assumptions, and ends with experiences that are measurably better.

Desk research, stakeholder interviews, competitor analysis, and empathy mapping to frame the real problem before any design work begins.

Persona validation, customer journey mapping, and card sorting to synthesize research into clear, prioritised design opportunities.

Defining information architecture, user flows, and navigation models to give the product a logical skeleton before any pixel work.

Rapid lo-fi wireframes to validate direction, then high-fidelity mockups and interactive prototypes that feel production-real before development.

Usability walkthroughs, SUS surveys, and moderated testing sessions with real users to catch friction before it ships.

Collaborating with engineering through delivery, maintaining design integrity in production, and iterating based on post-launch user data.

Let’s build something that matters.