Enterprise redesigns and UX research studies. Open any project for the challenge, the approach and what changed.
Led the end-to-end UX strategy to redesign a complex logistics booking system. Conducted competitor benchmarking, mapped information architecture, and managed agile stakeholders. Hand-coded high-fidelity interactive HTML mockups using a shared pattern library, customizing components where required, to deliver a seamless, best-in-class user flow that accelerated engineering deployment.
Orchestrated a large-scale System Usability Scale (SUS) survey via SurveyMonkey targeting 10,000+ users to evaluate overall application performance, establish a definitive usability baseline, and capture critical user expectations.
Led usability walkthroughs for a new address lookup design, evaluating user capability to easily access, manage, and utilize addresses from their existing address book.
Segmented an enterprise dataset of 40k+ users by job title to isolate and define core supply chain personas, including Truckers, Logistics and Supply Chain Managers, Dispatchers, Customer Service, and Logistics Executives.
Managed the full design strategy for Windstream’s residential and small-business websites after taking over from another vendor. Improved teamwork under tight deadlines by setting up shared style guides and collaboration tools. Ran user research and created hundreds of designs, from checkout pages to promotional campaigns, to make both websites smooth and easy to use on all devices.
Full portfolio including branding, ecommerce and mobile work.