UX research · 2023

SUS Survey

  • Research
  • Analysis
  • Results
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Role
UX lead
Company
Expeditors International
Duration
6 months
Year
2023
Tools
SurveyMonkey

In brief

Orchestrated a large-scale System Usability Scale (SUS) survey via SurveyMonkey targeting 10,000+ users to evaluate overall application performance, establish a definitive usability baseline, and capture critical user expectations.

  • System Usability Scale
  • Quantitative research
  • Open-text analysis
  • Executive presentation
  • ResearchOps

Problem and research

The team needed to measure perceived application usability while identifying specific feature gaps (working, broken, or missing) to advocate for future product roadmap funding.

68Widely used average
0100
SUS scores run from 0 to 100. Around 68 is the commonly used average, so it is the usual line to measure a baseline against.
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Design approach

Deployed a multi-purpose SUS survey via SurveyMonkey to 10,000+ users. Used the quantitative score to establish a usability baseline and qualitative open text to pinpoint exact user friction points.

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Responsive website layout
Responsive website layout
Responsive website layout

A usability baseline

The quantitative SUS score gave the team one number to track over time.

Exact friction points

Open-text answers pinpointed what was working, broken, or missing.

A research pool

Respondents became a compliant, in-house panel for future studies.

One survey, three outputs.

Outcomes

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Actionable roadmap

Presenting the results to cross-functional stakeholders helped unlock funding for planned UX improvements.

Operational efficiency

A sustainable, compliant user research pool built from respondents drastically reduced the time and cost of recruiting users for future usability walkthroughs and persona research.

Key outcomes

  • Accelerated product roadmap fixes using direct user usability feedback.
  • Eliminated external recruitment costs by building an in-house user research panel.
  • Aligned stakeholders and resolved feature debates using objective usability baselines.